TV and newspaper influence

TV can operate multi-channels across regions with unified contents, and newspaper can easily setup local spots such as news stands in different areas. Therefore they would perform different media influence on people. TV advertisement focuses on more qualitative value, such as branding, due to the advantage of unified image through channels, while contents of newspaper differ in local versions thus quantitative effects are easier achieved. Combination of the power of TV and newspaper may result in better achievement of  both quality and quantity.