Ad Technology Provider Controls launching ahead of the GDPR

---------- Forwarded message ----------
From: Google
Date: 2018-05-05 7:35 GMT+08:00
Subject: Updates about the Ad Technology Provider Controls launching ahead of the GDPR

Within these controls, you will also have the ability to:

• Present users a choice between personalized and non-personalized ads. We have already made documentation (DFP, AdSense) available for you to pass a non-personalized signal in our tags. App developer guides are available for passing this signal (DFP Android, DFP iOS, AdMob Android, AdMob iOS).
• Select to serve only non-personalized ads to all users in the EEA, if you wish.
• Choose which reservation line items are eligible to serve in personalized and non-personalized mode.

Finally, to further clarify requirements under our updated EU Consent policy, as well as Google’s controller position, we have published additional information on our Help Center to fully address your questions (DFP/AdX, AdSense, AdMob).
If you have any questions about this update, please don't hesitate to reach out to your account team or contact us through the Help Center.
Sincerely,
The Google Team