Today’s consumer has a shorter average attention span than a goldfish. When you also consider the increasing oversaturation of the app market, that means streaming media content providers have to work harder than ever to win customers. In this competitive landscape, one factor most differentiates streaming platforms across industries: offering a high-quality user experience (UX).
The UX of streaming media content is heavily impacted by three metrics:
- End-to-end latency: The time between video or audio being captured at the source and when it plays back on an end-user’s device.
- Time to first frame (TTFF): The time it takes for content to initially load on an end-user’s device.
- Perceived quality: The quality of streaming content, as perceived by an end user—including the video resolution; audio clarity; and performance and stability of the platform.
“If a video doesn't play immediately, users don't think of terms like ‘latency’; they think of terms like ‘broken.’ I've had bugs reported for delays of less than a second. In today's instant world, low-latency videos aren't a feature—they're an expectation.”—Brandon Gregory, technical architect at Intouch Solutions
REF: https://www.wowza.com/blog/report-low-latency-streaming-media-impacts-ux
沒有留言:
張貼留言