authorities in market

People trust authorities. Authorities define standards. What if one authority becomes monopoly in specific field, its standard becomes unchallenged? For example, audience rate from people meters provided by AGB Nielsen is the primary (or ONLY?) standard for TV commercial pricing in Taiwan. Although a lot of alternative sampling methodology other than people meter exist in the world, local market has no courage to challenge or try other methods for their industry. The lack of evolving auditing (evaluation) mindset creates monopoly, then hinders the industry to keep on this fast-pacing world.

REF: http://technews.tw/2016/09/09/nielsens-dar-tool-for-digital-ad-market/